June 2023 / Introduction
This article will be regularly updated to keep you informed of our latest developments in the use of artificial intelligence in our professions. With the premise that what AI cannot achieve today, it will likely do so in the future.
Studio Persevoir aims to offer you a new approach for your projects and unveils its initial achievements in 3D imagery with the support of AI. Our development with this tool continues, and new advancements will be presented soon.
*AI = Artificial Intelligence
With the evolution of Artificial Intelligence technologies, new opportunities are emerging in the fields of architecture, interior design, and real estate promotion, especially regarding 3D imagery.
The generation of conceptual and artistic images assisted by artificial intelligence now appears accessible to all. However, it’s crucial to pose some fundamental questions: What is the meaning of these images? What do they truly convey? Do they merely revolve around visual aesthetics?
From our perspective, 3D imagery serving architecture shouldn’t be limited to visual beauty. It should have the capacity to convey a project’s intentions and objectives while respecting the specific constraints inherent in this industry, such as volumes, spaces, and materials. Can AI provide meaning through imagery and support architects in project development? Can it understand and respect these constraints?
Our answer is: “Yes, partially, but it’s neither simple nor magical.” We should not regard AI as a miracle solution that can accomplish everything. The “magic” will not happen entirely or instantaneously. After several months of analysis, reflection, research, and practical experimentation, addressing this extensive subject as if it were a laboratory, we are able to present tangible results with satisfactory rendering quality. We can enforce space, volume, and ambiance constraints on AI, provided that we supply a thorough preparatory effort, including tangible elements it can analyze, such as drawings, perspectives, colors, and more. AI thus appears more as a production tool than a creator in its own right.
These promising results now enable us to offer you new graphic services and 3D images using this AI-assisted process for:
Why offer these services? This new working process we have studied and now offer allows us to reduce the time and cost associated with creating an image.
This approach is intriguing, but is it sufficient? It is important to note that AI currently has its limitations. This new tool requires a deep understanding of its functioning and usage to provide consistent, relevant, and economical solutions in an ever-evolving industry.
AI represents a major asset in the realm of 3D imagery, but it must be used judiciously. Its potential fully materializes when combined with a rigorous preparatory effort, human expertise, and qualitative exchanges, thereby enabling the creation of remarkable achievements in architecture, interior design, and other creative sectors.
On this popular and emerging topic, Studio Persevoir offers its artistic and technological expertise to accompany you in your projects.